full transcript
From the Ted Talk by Thomas Goetz: It's time to redesign medical data
Unscramble the Blue Letters
But by and large, this is a fdeecabk loop that's so nfity and too rare. Because in health care, most haleth care, the data is very removed from the aiotcn. It's very difficult to line things up so neatly. But we have an opportunity. So I want to talk about, I want to shift now to think about how we deliver health iaornmifton in this country, how we actually get information. This is a pharmaceutical ad. Actually, it's a spoof. It's not a real pharmaceutical ad. Nobody's had the brilliant idea of calling their drug Havidol quite yet. But it looks completely right. So it's exactly the way we get health information and pharmaceutical information, and it just sounds perfect. And then we turn the page of the magazine, and we see this — now this is the page the FDA rieeqrus pthearuacacmil companies to put into their ads, or to follow their ads, and to me, this is one of the most cynical exercises in medicine. Because we know. Who among us would actually say that ppeole read this? And who among us would actually say that people who do try to read this actually get anything out of it? This is a bankrupt erfoft at caiumonmcting health information. There is no good faith in this.
Open Cloze
But by and large, this is a ________ loop that's so _____ and too rare. Because in health care, most ______ care, the data is very removed from the ______. It's very difficult to line things up so neatly. But we have an opportunity. So I want to talk about, I want to shift now to think about how we deliver health ___________ in this country, how we actually get information. This is a pharmaceutical ad. Actually, it's a spoof. It's not a real pharmaceutical ad. Nobody's had the brilliant idea of calling their drug Havidol quite yet. But it looks completely right. So it's exactly the way we get health information and pharmaceutical information, and it just sounds perfect. And then we turn the page of the magazine, and we see this — now this is the page the FDA ________ ______________ companies to put into their ads, or to follow their ads, and to me, this is one of the most cynical exercises in medicine. Because we know. Who among us would actually say that ______ read this? And who among us would actually say that people who do try to read this actually get anything out of it? This is a bankrupt ______ at _____________ health information. There is no good faith in this.
Solution
- action
- health
- information
- requires
- feedback
- people
- nifty
- communicating
- effort
- pharmaceutical
Original Text
But by and large, this is a feedback loop that's so nifty and too rare. Because in health care, most health care, the data is very removed from the action. It's very difficult to line things up so neatly. But we have an opportunity. So I want to talk about, I want to shift now to think about how we deliver health information in this country, how we actually get information. This is a pharmaceutical ad. Actually, it's a spoof. It's not a real pharmaceutical ad. Nobody's had the brilliant idea of calling their drug Havidol quite yet. But it looks completely right. So it's exactly the way we get health information and pharmaceutical information, and it just sounds perfect. And then we turn the page of the magazine, and we see this — now this is the page the FDA requires pharmaceutical companies to put into their ads, or to follow their ads, and to me, this is one of the most cynical exercises in medicine. Because we know. Who among us would actually say that people read this? And who among us would actually say that people who do try to read this actually get anything out of it? This is a bankrupt effort at communicating health information. There is no good faith in this.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
behavior change |
5 |
feedback loop |
5 |
health information |
4 |
people understand |
3 |
general blood |
3 |
blood work |
3 |
public health |
2 |
health care |
2 |
amazing notion |
2 |
personalized information |
2 |
speed limit |
2 |
pharmaceutical ad |
2 |
god forbid |
2 |
lab test |
2 |
test results |
2 |
crp test |
2 |
psa test |
2 |
wired magazine |
2 |
million dollars |
2 |
incredibly powerful |
2 |
ordinary people |
2 |
ngrams of length 3
collocation |
frequency |
general blood work |
3 |
Important Words
- action
- ad
- ads
- bankrupt
- brilliant
- calling
- care
- communicating
- companies
- completely
- country
- cynical
- data
- deliver
- difficult
- drug
- effort
- exercises
- faith
- fda
- feedback
- follow
- good
- havidol
- health
- idea
- information
- large
- line
- loop
- magazine
- medicine
- neatly
- nifty
- opportunity
- page
- people
- perfect
- pharmaceutical
- put
- rare
- read
- real
- removed
- requires
- shift
- sounds
- spoof
- talk
- turn